Nina Ricci, the Beautiful Angel of Love and Peace
Nina Ricci, a famous brand of perfume, ever reached the sales record of one bottle per six seconds on average in world perfume family. Since it was established in 1948, the pure white pigeon symbolizing love and peace delivers romance, purity, and sweetness of women with its special sign. Though having undergone sixty year, it continues its legend. New L’Air du Temps have us experience the true meaning of perpetual love.
1998 Mondino
Actually, the business origin of Nina Ricci referred to fashion dresses which are famous for the particular materials, mellow lines and ultimate feminism in 1950s in French fashion circle. It has ever been the representative of exquisite dresses, and therefore warmly welcomed by the elegant and noble gentlewomen. Simplicity and delicacy created the marvelous design, and then popped out the taste and personality of every woman. Nina Ricci, the queen in fashion world, was praised “the architecture of Skirts”.
1967 Harry Meerson
Nina Ricci started its business by dresses; however, it’s famous for perfumes. The best representative belongs to the legend L’Air du Temps which was the result of Nina Ricci and her son Robert Ricci.
At first, Nina Ricci just wanted to create a soft and bright atmosphere to warm the hearts of people who have experienced the cruel war, giving them the comfort of inner hearts. Therefore, L’Air du Temps was launched with magnificence and fragrance. The perfume elites are contained in the crystal bottle of flying pigeon which symbolized people’s longing for peace after the World War II. Later, it gradually deduced to the symbol of perpetual love. Till now, the kind of perfume becomes the core representative of the brand. In the passed years, various editions of its image advertising have been made, delivering the perpetual love, freedom and mellow air of women. The fragrance is the mixture of carnation, rose, jasmine and gardenia. The specialty makes it become one of the most bewitching perfumes for women and yield to its special place (one of the five classic) in perfume history.
LADT Nina Ricci
In my eyes, the popularity of L’Air du Temps not only relies on its charming fragrance but also the crystal perfume bottle of marvelous art design. The beautiful lines, fluid curves and transparent incision of Lalique embossed crystal is pleasing for every spectator. Two vivid pigeons with fluid lines and dynamic curves on the top seem to guide us flying across the kingdom of freedom.
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